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Cross and Flame: Commercial Use Guidelines

 

A commercial use of the United Methodist Cross and flame means, using the insignia in connection with the sale of goods or services, with or without profit. This includes, but is not limited to, use of the logo on clothing, jewelry, decorations and crafts.

A commercial use of the Cross and Flame requires explicit authorization in writing by an appropriate representative of the General Council on Finance and Administration. If the commercial use is by an official United Methodist agency, or local church, furthering its ministry, no fee is required.

Otherwise:

  • Where the total projected annual gross sales is less than $2,500, a licensing fee of $75 is payable. Thereafter, an annually renewable license fee of $50 shall be paid.
  • Where the total projected annual gross sales is $2,500, or more, but less than $5,000.00, a licensing fee of $100 is payable. Thereafter, an annual renewal fee of $75 shall be paid.
  • Where the total projected annual gross sales is $5,000 or more, but less than $10,000, a licensing fee of $150 is payable. Thereafter, an annual renewal fee of $125 shall be paid.
  • Where the total projected annual gross sales is $10,000, or over, a licensing fee $200 is payable. Thereafter, an annual renewal fee of $200 plus a royalty of 1% of gross sales made in excess of $20,000, in the preceding year.

GCFA's decision to grant licenses for commercial use is solely within its discretion. GCFA reserves the right not to license the Cross and Flame for any product or service for any reason. GCFA will not grant commercial licenses for products or services that espouse a particular creed or cause, or for any reason considered by GCFA to be inappropriate. GCFA reserves the right to revoke an already granted license if it is not used in accordance with the licensing agreement, or if such use is or becomes prohibited by any applicable law or policy of the denomination.

You may view and print a copy of the commercial application form (Rev.2017) and have access to the full guidelines (Rev. 2017) document.